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As you probably already know, when you run a paid campaign on Facebook, its ad platform allows you to collect leads. That’s right. You can run a lead generation campaign. The problem is there are so many myths and misconceptions surrounding lead generation on Facebook that you’ll probably fail. You can actually build lead without running paid ads campaigns using such tools as the Audience Tool Kit. I don’t mean that to depress you. I definitely don’t say that to discourage you, but let’s get real here. If you believe in these misconceptions, then chances are you’re just setting yourself up for a let-down.  One of the most powerful myths, that’s very hard to shake, is that straight lead opt-ins can be had for cheap on Facebook. Nothing could be further from the truth. In fact, I see tweets about this for marketers all the time.  These are people who know their way around Facebook. These are not people who just tried Facebook or are in any way, shape, or form wet behind ears. These are v